MILESTONE THINKING On-target observations in brief |
18 April 2018 |
Fundraising is the gentle art of teaching the joy of giving.
Hank Rosso
Outside consultants see the organisation more objectively than permanent staff and can often raise concerns and suggest solutions that internal staff may be reluctant to discuss. Isn’t the ‘quest for younger donors’ just, for many fundraisers, an attempt to deny the facts on the ground – that the old like to give, and the young have other ways to spend their surplus cash. Is your organisation crawling, walking, or running when it comes to integrated marketing and donor communications? And be honest, because knowing what level of complexity is realistic at the start will help build a stronger programme faster in the long run. To avoid situations in which you might make mistakes may be the biggest mistake of all. Peter McWilliams
Help people to be their best. Let people discover themselves. Leadership is about growing people. The biggest single factor which can spell your ultimate demise as a fundraising professional is to listen too hard to others who haven’t the knowledge but fancy themselves as fundraisers. Unfortunately these people always seem to be amongst your board members and other senior staff in your organisation. |
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