How to master the soft skills of fundraising
To get ahead in fundraising you need to have the right tools – but how can you be sure you’ve got what it takes to be a truly successful fundraiser? Your skills are your most important currency in the workplace and you spend years developing proficiencies that can propel you forward in y...
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Who needs a fundraising consultant?
The ideal client/consultancy relationship is a partnership. An arrangement where the consulting staff develop a sense of ’ownership’ in the non-profit organisation and work together towards agreed goals.
These goals are usually defined in two ways – fundraising programme growth ...
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The power of curiosity in fundraising communications
Millions of people click on ads because they just can’t resist the urge to find out what’s behind them. People need to know . . . curiosity is such a powerful motivator that many people who know that the ads are just marketing ploys still click on them, hoping to have that curiosity sati...
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"Reciprocity" goes both ways
They gave you their hard-earned money. What can you give them back, to fulfill the psychological dictates of ‘reciprocity’?
We humans are a bit hard-wired to give back when we receive. We feel the need to reciprocate, for some evolutionary reason.
It’s a well-known psychologi...
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Launching a planned giving programme
For many of us, we never quite get around to launching a planned giving campaign at our charity, even though we talk about it at board meetings and put it on annual ‘to-do’ lists.
The reason so many non-profits keep putting off planned giving is because it seems like it’s compli...
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