When raising money with a mix of methods, tracking results is both vital and tough
People for the Ethical Treatment of Animals (PETA) tried out a new tool to boost donations during its end-year fundraising push: online advertisements that can be targeted at specific people.
Retailers have been using the technique for years. For example, customers who visit a clothing we...
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Nonprofit sustainability is the responsibility of leadership
Money in the bank does not mean that your organisation will be sustainable. A strong sense of being mission-driven, measuring impact and sharing results is what leaders of nonprofits should strive to embed into the consciousness of everyone in the organisation:
This is how an organisation can sh...
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Online tools can help supporters raise funds from their networks
Three roller-derby players from Iowa barreled 640 kilometers across Texas on roller skates for 15 days in March to raise money and awareness for multiple sclerosis.
Dani Bock, Libby Claeys, and Melissa Dittberner started the unusual fundraiser in 2010 when they skated across South Dakota, and th...
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The seven fundamental rules of amazing donor communications
In creating hundreds, if not thousands, of donor communication pieces, I have found that there are seven fundamental rules for amazing donor communications:
Rule 1 - Look at donor communications as a system and a process
Donor communications aren't "one-off" items. Don't think in terms...
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World Vision - ensuring no child without
World Vision is based on Christian principles and aims to see every child – especially those growing up in dire poverty – experience life to the full.
For 45 years, they’ve been pushing the boundaries and fighting the causes – and symptoms – of human suffering as a ...
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