The four key fundraising roles of your board of directors
Are you and your board members ‘on the same page’ when it comes to their role as fundraisers? Joe Garecht reports.
Far too many non-profit fundraisers approach board fundraising as if they have boards full of movers and shakers who know how to raise money, even when that’s not t...
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A bequest programme could boost your income by 50%
Peter Laubscher, executive director of the Leprosy Mission in South Africa, believes that having a bequest programme is an essential part of the fundraising mix. Here he explains why . . .
“I’m glad you’re driving a small car.” Mr. Drummond welcomed me into his thatc...
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Is your newsletter working?
A potentially powerful communication device and fundraising tool — the newsletter is probably one of the most abused items in the fundraising mix.
Every week I see embarrassing examples of newsletters from non-profit organisations which completely waste the opportunity for donor retention a...
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Playing to lose
What happens when know-nothings are allowed to outvote the fundraiser? A sure-fire recipe for failure. Direct mail guru and agent provocateur, Tom Ahern, reports.
I blinked. Yet the dreaded words didn’t change. ‘The internal team,’ the email stated, ‘has some c...
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"Want to see me ride the mechanical bull?" he asked
Of course I do . . . (insert evil laugh here). That’s why I opened his email – even though I had no idea who he was or why he’d want to undertake such madness. So, the next time you send an e-appeal to your donors, remember these lessons, writes Marisol Gutierrez.
There I was, min...
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